|
Required to commit all unsold
inventory
|
No minimum inventory
commitment required
|
|
|
Time-consuming negotiations
to
set rates
|
With Bid4Spots, stations
decide
the rates – there is no negotiation
|
|
|
| Long-term contracts – not
flexible
|
Auctions are weekly and
optional
|
|
|
Stations are locked into one
rate for
the term of the contract
|
Stations can change the rates
weekly from auction to auction
|
|
|
Stations cannot select the
advertisers
|
Stations know who the
advertiser
is and can pre-screen the spots to
determine if they want to bid
in the auction
|
|
|
Spots are sold on a wide
rotator
basis
|
Spots are daypart specific
|