Auctions are created by Wednesday at Noon (PT) for spots to air the
following broadcast week
(1) Advertisers specify the buy criteria:
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Listener age and gender (Demographics)
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Market and format/network
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Day and daypart selections
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Budget
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Maximum allowable CPM (Cost per Thousand listeners/households)
(2) Advertisers upload their spot
(3) Advertisers post funds to Bid4Spots
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Broadcasters receive an email notification when an advertiser selects their
market and format/network
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Bidding takes place on Thursdays from 8 AM – Noon (PT)
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Winning spots run the following broadcast week
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Broadcasters issue affidavits certifying that spots have run
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Bid4Spots verifies affidavits for compliance
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Once affidavits are verified, payment is sent to the broadcasters
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