Log In | Sign Up Home | About Us | Contact Us | Press Room | Policies | Site Map
		FAQ | Information Kit | Glossary

Tips for Creating a Successful Auction

Creating competition among broadcasters is the KEY to a successful auction.

There are several ways to increase competition:

In general…

-Include more markets, formats/networks and dayparts

-Set a broader demo

-Encourage early bidders by setting a relatively high max CPM

- Include more than one daypart in your auction since broadcasters may only have inventory available in certain dayparts

Markets Formats/Networks Demographics Dayparts Min/Max Spots

Choose market(s) where the audience is likely to be interested in your product/service. Include as many markets as possible to maximize the number of broadcasters invited to bid. The more broadcasters competing, the lower the rates will be! A single auction with as many markets (competitors) as possible will ensure the lowest overall CPM. However, if you want your spots to air in both large and small markets, you can create separate auctions for large and small markets in the same week. If you create an auction with only a few markets, you may want to broaden other criteria to allow for more competition.

Advertising on radio  Buying radio advertising  Affordable radio advertising Radio advertising rates  Direct response radio  Direct response radio advertising