Why broadcasters are willing to sell for less

There are several reasons: - When broadcasters have unsold airtime close to the week of broadcast, many would rather sell it at a substantially discounted rate, than not sell it at all. - Bid4Spots offers a quick and easy way for broadcasters to sell their last-minute spots. - For broadcasters looking to sell their inventory, you have everything they need; a produced spot ready to go, with funds already cleared.  This motivates them to drop their rates. Close