Why radio stations are willing to sell for less
There are several reasons:
- When radio stations have unsold airtime close to the week of broadcast,
many would rather sell it at a substantially discounted rate, than not sell it at all.
- Bid4Spots offers a quick and easy way for radio stations to sell their last-minute spots.
- For stations looking to sell their inventory, you have everything they need; a produced spot ready to go, with funds already cleared.  This motivates them to drop their rates.
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