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Advertisers and radio stations never actually meet. |
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Advertisers submit the criteria, creative material and
payment on the
Monday prior to the broadcast week. |
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Radio stations review this information and bid in the
auction that
Thursday. |
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During the auction, each invited radio station (in the
market and the
format the advertiser specified) can see whether they are winning or
losing spots based on the rates they’re charging and the resulting CPM.
If they are losing spots, they can lower the rates to win the business. |
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Near the close of the auction, Noon (PT), the bidding
pace moves into
high gear as stations compete to win. |
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Most advertisers have been exceptionally pleased with
the savings they received at Bid4Spots. Using this last-minute auction
model, rates/CPMs have generally been 70-90% lower than the regular rate card. |
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