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Arbitron
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The company that records approximately how many
listeners a given
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station reaches. To obtain the data, Arbitron asks a
sample population of
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the country to record their radio listening habits in
a diary. The results are
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then applied to the general population. Arbitron
ratings help stations set
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their rates, which are generally reflective of a
station's reach.
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Affidavit
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A written confirmation from a media seller that
confirms the actual dates
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and times of a schedule. In order to collect funds,
media sellers
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provide proof that the schedule ras as awarded in the auction.
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Average Quarter Hour (AQH)
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The number of listeners tuning into a radio station
for at least five minutes,
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in an average fifteen minutes (quarter-hour) during
the reported time period. |
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Broadcast Week
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The standard weekly start and end days for an
advertising campaign. A broadcast week always begins on Monday and ends on the
following Sunday.
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Cost per 1,000 listeners/households (CPM)
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The cost per 1,000 listeners delivered by a bidder.
For
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example, if a radio advertiser specifies a target
audience of Adults,
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Age 25-54 with a Maximum CPM of $20 in a Bid4Spots auction, the radio
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station cannot charge more than $20 per 1,000 adult listeners, age 25-54.
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CPA
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Cost per Acquisition
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CPC
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Cost per Click
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Cost per Rating Point (CPP)
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CPP is determined by dividing the cost of an
advertising schedule by the number of rating points.
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CTR
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Click Through Rate
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Cume
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The estimated number of people who listened to a radio
station at home or away for a minimum of five minutes in a quarter hour within
a given daypart.
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Designated Market Area (DMA)
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A designated market area for a broadcaster. The area
includes all
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locations within the strength of the signal. The
larger the city, the higher
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the DMA rank. DMA size is determined by a proprietary
formula that
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combines population size with purchasing power. |
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Daypart
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Time segments that divide the 24-hour day for
programming.
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Daypart hours are fairly standard. All broadcasters
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divide their 24-hour broadcast days into the following
dayparts:
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Radio
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Morning Drive (6 a.m. - 10 a.m.)
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Midday (10 a.m. - 3 p.m.)
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Afternoon Drive (3 p.m. - 7 p.m.)
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Evening (7 p.m. - Midnight)
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Overnight (Midnight - 6 a.m.)
Cable TV
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Morning Drive (5 AM - 9 AM)
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Daytime (9 AM - 4 PM)
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Access (4 PM – 7 PM)
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Prime(7 PM - Midnight)
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Overnight (Midnight – 5 AM)
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Demographic
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This is a breakdown of audience by age and gender.
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Display Ad Unit
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Display ads for online advertising come in standard
sizes. The following are
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a representative sample of ad sizes Bid4Spots will
accept:
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300 x 250 IMU - (Medium Rectangle)
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180 x 150 IMU - (Rectangle)
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160 x 600 IMU - (Wide Skyscraper)
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728 x 90 IMU - (Leaderboard)
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468 x 60 IMU - (Full Banner)
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120 x 600 IMU - (Skyscraper)
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Formats
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The type of programming as classified by Arbitron
(e.g., Talk, News, Country,
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Classical, etc.).
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Frequency
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Average absolute number of times an unduplicated
audience viewed or listened
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to an advertising schedule.
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Gross Rating Point (GRP)
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The total number of duplicated households or person
rating points
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generated by a given advertising schedule.
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IAB
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Intereactive Advertising Bureau
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Impressions
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The sum of all advertising exposures expressed in
number of homes
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or individuals rather than a percentage.
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Market
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The city, town or region in which the majority of the
broadcaster’s
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audience resides.
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Metro Survey Area (MSA)
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A Metropolitan Area includes a city (or cities) whose
population is specified
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as that of the central city together with the county
or counties in which it is located.
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Network
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The most common term for a television channel
available via cable
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or satellite television (e.g., ESPN, Lifetime, MSNBC,
etc.).
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Radio Spots
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Pre-produced commercials recorded by an advertiser.
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Reverse Auction
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An auction where sellers (broadcasters) bid for the
buyers' (advertisers) business
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and the lowest price (CPM) wins.
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Spot Length
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This is the duration of the commercial (Typically 30
or 60 seconds).
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Traffic Instructions
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Written instructions given to a broadcaster on how
commercials are
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to be inserted (including commercial title, days,
times and rotation). |
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Unique Visitors
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Each website visitor is counted only once during the reported timeframe
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