| Q:
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What is a reverse auction? |
| A:
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In a standard auction, the buyers do the
bidding and the highest price |
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wins. In a reverse auction, the sellers do
the bidding and the lowest price |
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wins. With Bid4Spots, advertisers are the
buyers, media are the |
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sellers, and the “price” is the CPM. |
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| Q:
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How do I sign up? |
| A:
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Click the “Sign Up” link. From
there, follow the step-by-step instructions |
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to register. You will receive an email
confirmation. Then log in to create |
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your first auction. |
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| Q:
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What if I want to run spots during a
particular week, when would I
create the auction?
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| A:
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Your auction must be submitted by Wednesday at
Noon (PT) prior to |
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the following broadcast week. Broadcast
weeks run Monday - Sunday. |
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| Q:
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When do sellers bid? |
| A:
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Bidding occurs on Thursdays from 8 AM –
Noon (PT). |
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| Q:
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How do I view the results of my auction? |
| A:
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Auction results will be emailed to you on
Thursdays at 1 PM (PT) or |
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you can log in to view the results any
time after the auction closes. |
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| Q:
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How will I know if the spots aired? |
| A:
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Bid4Spots receives affidavits from the
bidders. Affidavits document |
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the dates and times the schedule ran.
Bid4Spots reconciles these affidavits |
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with the auction results. In the rare
event that a schedule does not run as |
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awarded, the funds will remain in your
account. In addition, |
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Bid4Spots informs all bidders that
schedules cannot be pre-empted. Bidders* |
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that fail to comply will be suspended for
1 month. |
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| Q:
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Do I have to participate every week? |
| A:
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No, you are not obligated to participate.
You create auctions based on |
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your company’s advertising needs. |
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| Q:
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How much do I have to spend in any given
auction? |
| A:
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There is a $500 minimum per auction. |
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| Q:
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Can I specify where my schedule will run? |
| A:
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No, but you can specify the categories,
formats and markets that are |
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eligible to participate.
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