| Q:
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What is a reverse auction? |
| A:
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In a standard auction, the buyers do the
bidding and the highest price |
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wins. In a reverse auction, the sellers do the bidding and the lowest price |
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wins. With Bid4Spots, advertisers are the buyers, broadcasters are the |
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sellers, and the “price” is the CPM. |
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| Q:
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How do I sign up? |
| A:
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Click the “Sign Up” link. From there,
follow the step-by-step instructions |
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to register. You will receive an email confirmation. Then log in to create |
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your first auction. |
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| Q:
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What if I want to run spots during a
particular week, when would I
create the auction?
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| A:
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Your auction must be submitted by Wednesday at
Noon (PT) prior to |
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the following broadcast week. Broadcast weeks run Monday - Sunday. |
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| Q:
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When do stations bid? |
| A:
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Bidding occurs on Thursdays from 8 AM – Noon (PT). |
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| Q:
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How do I view the results of my auction? |
| A:
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Auction results will be emailed to you on Thursdays at 1 PM (PT) or |
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you can log in to view the results any time after the auction closes. |
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| Q:
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How will I know if the spots aired? |
| A:
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Bid4Spots receives affidavits from the stations. Affidavits document |
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the dates and times the spots aired. Bid4Spots reconciles these affidavits |
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with the auction results. In the rare event that a station does not run all |
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awarded spots, the funds will remain in your account. In addition, |
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Bid4Spots informs all stations that spots cannot be pre-empted. Stations |
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that fail to comply will be suspended for 1 month. |
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| Q:
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Do I have to participate every week? |
| A:
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No, you are not obligated to participate. You create auctions based on |
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your company’s advertising needs. |
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| Q:
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How much do I have to spend in any given auction? |
| A:
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There is a $2,000 minimum per auction. |
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| Q:
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What are the available dayparts? |
| A:
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You can choose from: |
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Radio
-Morning Drive (6 AM - 10 AM)
-Midday (10 AM - 3 PM)
-Afternoon Drive (3 PM – 7
PM)
-Evening (7 PM - Midnight)
-Overnight (Midnight – 6
AM)
Cable TV
-Morning Drive (5 AM - 9 AM)
-Daytime (9 AM - 4 PM)
-Access (4 PM – 7 PM)
-Prime(7 PM - Midnight)
-Overnight (Midnight – 5
AM)
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| Q:
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Can I specify what station(s) my spot will air on? |
| A:
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No, but you can specify the station format(s) and market(s) that are |
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eligible to participate.
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